Post by account_disabled on Dec 26, 2023 12:06:16 GMT 5
As the Google algorithm develops and subsequent updates are introduced, elements that meet users' needs play an increasingly important role in positioning. One of the changes in the algorithm is the inclusion of search intent, also known as search intent, in organic search results. Check our guide to find out what search intent is and how important it is in the positioning of websites and online stores in the Google search engine. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 Search intent (intent) - what is it?
What is search intent? This is the reason why the user WhatsApp Number List performed this search. Is the user looking for information and wants to learn something? Or maybe he is looking for a specific website or wants to make a purchase? All these goals that the user wants to achieve constitute the search intention. How can you realize user intent in your SEO strategy? Give them what they are looking for. If a user enters the query "how to cook tomato soup" in the search engine, then you should position a page with a culinary recipe for this phrase, not a page with ready-made tomato soups to be heated. All because the user is looking for information, not a product. Learn how to optimize your website SEE THE INTERVIEW WITH ARTUR PAJKERT Search Intent and the Google search engine Thanks to algorithm updates such as Google Hummingbird or Google RankBrain, Google automatically adapts the displayed results to the user's search intent . This is one of the reasons why it is worth adapting the content on the website to the intentions of users (search intent) in SEO. The second reason concerns conversion optimization.
The content of user queries and their search intent reflect where they are in the conversion funnel. On-page content that is well-relevant to search intent is more likely to convert. Why is search intent important in SEO? A good understanding of user search intentions affects your website's position in organic search results and users' satisfaction with browsing your website's content. Optimizing website content in terms of user intentions is also important because of the so-called Search Quality Guidelines. These are Google's guidelines for webmasters, the fulfillment of which may have a positive impact on the website's positioning . If you optimize your website well for quality and user intent, the better you will meet webmaster requirements. Why else is optimizing a page for search intent (intent) important in SEO? Because: Google shows users results that reflect their intentions, are relevant and useful, lowers the bounce rate and increases the engagement rate, more of your content will be featured in featured snippets, allows you to display your website to a wider audience, can increase the number of views of your website in organic search results.
What is search intent? This is the reason why the user WhatsApp Number List performed this search. Is the user looking for information and wants to learn something? Or maybe he is looking for a specific website or wants to make a purchase? All these goals that the user wants to achieve constitute the search intention. How can you realize user intent in your SEO strategy? Give them what they are looking for. If a user enters the query "how to cook tomato soup" in the search engine, then you should position a page with a culinary recipe for this phrase, not a page with ready-made tomato soups to be heated. All because the user is looking for information, not a product. Learn how to optimize your website SEE THE INTERVIEW WITH ARTUR PAJKERT Search Intent and the Google search engine Thanks to algorithm updates such as Google Hummingbird or Google RankBrain, Google automatically adapts the displayed results to the user's search intent . This is one of the reasons why it is worth adapting the content on the website to the intentions of users (search intent) in SEO. The second reason concerns conversion optimization.
The content of user queries and their search intent reflect where they are in the conversion funnel. On-page content that is well-relevant to search intent is more likely to convert. Why is search intent important in SEO? A good understanding of user search intentions affects your website's position in organic search results and users' satisfaction with browsing your website's content. Optimizing website content in terms of user intentions is also important because of the so-called Search Quality Guidelines. These are Google's guidelines for webmasters, the fulfillment of which may have a positive impact on the website's positioning . If you optimize your website well for quality and user intent, the better you will meet webmaster requirements. Why else is optimizing a page for search intent (intent) important in SEO? Because: Google shows users results that reflect their intentions, are relevant and useful, lowers the bounce rate and increases the engagement rate, more of your content will be featured in featured snippets, allows you to display your website to a wider audience, can increase the number of views of your website in organic search results.