Post by kmstfatema on Mar 5, 2024 9:17:02 GMT 5
The Soap Opera Sequence or SOS is a communication technique borrowed from storytelling, in particular from the serial format of telenovelas or television soap operas, used in email marketing . The emails of a Soap Opera Sequence exploit storytelling, so the aim is to excite and involve through narration. And, as happens in TV series, the story is interrupted abruptly to leave the viewer , in this case the recipient of the sequence of messages, in suspense. When and why to use message sequences the relational dimension of email marketing Years pass, new social networks are born but we continue to talk about the "old and dear" email as the most effective tool for building relationships with the target audience and for delivering messages in a targeted and direct way.
While surfing the web, I recently read this sentence: We Germany Telegram Number Data sell via email. We connect through social media. In fact, when we send an email to one of our contacts we are more or less sure that it will be delivered and read. The same cannot be said when we post in environments characterized by volatile and distraction-prone content such as on Twitter or Facebook. For this reason, email marketing proves to be a fundamental asset for those who do business. Except that many believe that sending a newsletter is enough to achieve the objectives and, when the results do not arrive, they find it more appropriate to open a fan page or purchase user databases. In general, a thoughtful sequence of messages containing useful information for our recipient will help us make them aware of the actions to take and reduce the conversion time . There are mainly two phases in which to use this technique: User activation Product/service activation.
The first phase concerns our ability to attract and transform the anonymous traffic that passes through our web pages and landing pages into registered users, for example, for a demo, a webinar, a reserved area and/or our list. The product/service activation phase has the aim of transforming the contact entered into the database into a customer , and should start immediately after the welcome phase. In the best case scenario, however, the lead could purchase the product while still trying the demo and/or immediately after the end of the webinar, which is why we will have to adapt the type of communication of the post-sales messages.
While surfing the web, I recently read this sentence: We Germany Telegram Number Data sell via email. We connect through social media. In fact, when we send an email to one of our contacts we are more or less sure that it will be delivered and read. The same cannot be said when we post in environments characterized by volatile and distraction-prone content such as on Twitter or Facebook. For this reason, email marketing proves to be a fundamental asset for those who do business. Except that many believe that sending a newsletter is enough to achieve the objectives and, when the results do not arrive, they find it more appropriate to open a fan page or purchase user databases. In general, a thoughtful sequence of messages containing useful information for our recipient will help us make them aware of the actions to take and reduce the conversion time . There are mainly two phases in which to use this technique: User activation Product/service activation.
The first phase concerns our ability to attract and transform the anonymous traffic that passes through our web pages and landing pages into registered users, for example, for a demo, a webinar, a reserved area and/or our list. The product/service activation phase has the aim of transforming the contact entered into the database into a customer , and should start immediately after the welcome phase. In the best case scenario, however, the lead could purchase the product while still trying the demo and/or immediately after the end of the webinar, which is why we will have to adapt the type of communication of the post-sales messages.