Post by afifatabassum on Mar 11, 2024 9:18:51 GMT 5
With the advent of the digital era, companies need to intercept the interest of potential customers through a variety of channels ranging from offline to digital ones (including smartphones). The diffusion of new digital channels is continually increasing and there is a strong tendency among users to obtain information via the web. This leads marketers to have to redesign the entire customer journey map taking into account the new habits and needs of consumers and end customers. ” Twenty years ago, tracing a consumer's purchasing journey was much simpler. The tools and channels available to companies to get in touch with the buyer were more limited, the places of purchase were limited to shops and trade fairs, consumers were less prepared and more undecided.
In this context, technological progress can be seen as a Brazil Phone Number double-edged sword: on the one hand it makes it more complicated to trace the customer journey map due to the multiplication of meeting places between consumers and information sources; on the other hand it facilitates this process by helping marketers to study and get to know their interlocutors thanks to advanced software such as marketing automation . marketing-automation-customer-journey-map How to build the customer journey map Building a customer journey map is the best method to analyze the path followed by the user during interaction with the company and monitor the results obtained. Starting from an in-depth analysis of his interlocutors, the marketer tries to outline the typical customer of his company and the path he follows from the moment of first contact to the moment of purchase, highlighting the various points of contact.
For the customer journey map to obtain the desired results it is necessary to create an in-depth profile of your typical customer (we are therefore talking about Personas and Buyer personas ) which goes beyond personal data and which also collects information on the interests and psychology of the interlocutor. It can often be useful to also include information about the consumer's experiences and emotions within each contact point so as to be able to create ad hoc content and campaigns at each stage. This type of approach allows you to go beyond the rational part of the purchase and personalize communication for each consumer . Starting from research with users, building a customer journey map has many benefits beyond that of managing the user and customer experience and identifying the touch points in which it is most important to invest.
In this context, technological progress can be seen as a Brazil Phone Number double-edged sword: on the one hand it makes it more complicated to trace the customer journey map due to the multiplication of meeting places between consumers and information sources; on the other hand it facilitates this process by helping marketers to study and get to know their interlocutors thanks to advanced software such as marketing automation . marketing-automation-customer-journey-map How to build the customer journey map Building a customer journey map is the best method to analyze the path followed by the user during interaction with the company and monitor the results obtained. Starting from an in-depth analysis of his interlocutors, the marketer tries to outline the typical customer of his company and the path he follows from the moment of first contact to the moment of purchase, highlighting the various points of contact.
For the customer journey map to obtain the desired results it is necessary to create an in-depth profile of your typical customer (we are therefore talking about Personas and Buyer personas ) which goes beyond personal data and which also collects information on the interests and psychology of the interlocutor. It can often be useful to also include information about the consumer's experiences and emotions within each contact point so as to be able to create ad hoc content and campaigns at each stage. This type of approach allows you to go beyond the rational part of the purchase and personalize communication for each consumer . Starting from research with users, building a customer journey map has many benefits beyond that of managing the user and customer experience and identifying the touch points in which it is most important to invest.